CRM and Customer Experience

Listen, understand and deliver on your customers’ intentions and interactions across all channels with the SAP Customer Experience portfolio. Build a robust customer journey by unifying marketing, commerce, sales, and customer service to deliver intelligent, relevant customer experiences.






SAP Customer Experience Portfolio These products and solutions help customers enjoy a consistent and personalized experience across every channel and on every device.

It doesn’t matter where they are in their journey:
with SAP Customer Experience, you can deliver engaging and trusted experiences in the moments that matter most to your customers.

The Fastest Way to Turn Data into Business Value


There’s often disparity between what business’s think their customers feel about their products and services and the reality of their customers’ feelings


SAP Commerce Cloud

Ensure a personalized, comprehensive e-commerce experience with end-to-end commerce processes.

SAP Customer Checkout

Cover all common point of sale requirements that your customers need for a fan shop or retail store.

SAP Customer Data Cloud

Help clients turn unknown online visitors into known, loyal customers by building trusted relationships based on security, transparency and control.


SAP Marketing Cloud

Drive personalized relevant in-the-moment experiences across channels throughout the customer journey increasing customer conversions, business growth, and brand advocacy.

SAP Sales Cloud

Empower sales reps with the information they need to know which customers to contact, what their issues are, and how to nurture each opportunity.

SAP Service Cloud

Create a unified service experience by bridging the gap between front-office engagements and back-office processes.

Realize the Benefits


With the SAP® Service Cloud portfolio, you can improve the speed, efficiency, and cost of customer service operations, better understand customers, and free them to engage with your business on their own terms across all channels. Use it to automate tasks, analyze service operations, and integrate with sales, e-commerce, and other areas so there’s a unified customer view and context – the key to extraordinary, consistent service. You’ll realize faster issue resolution times, higher agent efficiency, lower costs, and greater customer satisfaction and retention.


Objectives

Improve the speed and quality of customer service while reducing the cost to serve

  • Give customers freedom to engage across channels
  • Move beyond competing on price

Solution

Intelligent, intuitive self-services

  • Omnichannel service across diverse channels
  • Cloud-based agent desktops that unify customer data and tools and enable remote work
  • Prebuilt integrations with related SAP applications
  • Powerful reporting and analytics
  • Customer experience insights
  • Role-based agent training from anywhere

Guided data exploration

Benefits 66% fewer calls needed to resolve customer issues

  • 20% faster resolution of customer queries
  • 40% less time to complete service requirements
  • 5x faster first-response times
  • 76% fewer tickets when used with the SAP Knowledge Central solution by MindTouch