Predict, anticipate, and deliver engaging retail shopper experience

Grow your customer base and increase profits by moving to a single, real-time retail platform that can help you gain insights into customer behavior; anticipate demand; manage inventory; and deliver personalized, omnichannel offers and services – wherever your customers choose to engage.

Omnichannel Marketing

  • Single Customer View
  • Consent-Based Marketing
  • Marketing Execution

Customer-Centric Merchandising

  • Merchandising Intelligence
  • Product Design and Development
  • Master Data Management for Merchandising
  • Merchandise and Assortment Planning
  • Pricing and Promotions

Digital Supply Chain

  • Forecasting, Allocation, and Replenishment
  • Omnichannel Inventory and Order Response
  • Warehouse Management
  • Yard Logistics
  • Transportation Management
  • Track and Trace and Logistics Networks


Omnichannel Customer Experience

  • Commerce Management and Personalization
  • Retail Store Management
  • Omnichannel Sales Order Management
  • Customer Service
  • Customer Experience Management

Unlock your life sciences business enterprise-wide

Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.operations to the end customer – the consumer.

Human Resources

Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.

ManufaFinancecturing

Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organization.

Analytics

Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.


Database and Data Management

Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.


Application Development and Integration

Deploy high-velocity, intelligent edge applications using business and technology services.

Get the facts

80 %

of the retailers in the Forbes Global 2000 are SAP customers.

SAP Benchmarking

91 %

year-over-year increase in retention rates among retailers with an omnichannel customer engagement management strategy.

SAP Benchmarking

>89%

of pharmaceuticals and life sciences CEOs identified that technological advances are transforming their business.

SAP Benchmarking